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Best Mac Apps - My pick for the top Macintosh applications
On September 16th, 2010 by markus | No Comments | Posted in Business
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Ryan Healy just posted a series of questions about the best mac apps...
... Of course I'm a Mac fan. I've owned more than a dozen Apple
computers (and gave away my 2 PCs).
Here are my answers to Ryan's questions:
Best little-known function: Press the F11 key. I call it the panic
button... if your wife sneaks up upon you while you're searching for
your old girlfriend's picture on FaceBook, this is your savior.
Best Mac software: By far, my favorite Mac software is DevonThink
Pro... a must for writers and bloggers. There's a full-featured free
trial here: devon-technologies/products/devonthink/ ...
when I bought it, it set me back $150. It was the best investment I've
ever made in Mac software. Play around with it. You're going to be
amazed with it's artificial intelligence search function.
A very close second place goes to TypeIt4Me. Try it free here:
ettoresoftware/products/typeit4me ... this macro
software takes a few letters of code and expands it into anything... a
website URL... a pre-made reply to an FAQ - whatever you copy into
memory. I use it to create pre-made answers to frequently-asked email
questions.
Best Mac tip: Your new iMac turns anything that's printable into a PDF
file. For example, if you have a document (it doesn't really matter
what it is, or even what application you used to create it) - chances
are you can turn it into a PDF. Just hit Command+P (or select [Print]
from the [File] menu). Next, you're going to see a button labelled
"PDF" at the bottom-left of the Print dialog box... click this, and you
get a bunch of PDF options. The second option is to "Save as PDF..."
Done. Instant PDF. This tip works well to create swipe files of those
super-long webletters... yep, this PDF tip captures everything.
Best HTML editor for Mac: Easy, BBEdit. Free trial here:
barebones/products/bbedit
Best text editor: Again, DevonThink Pro (see above).
Best screen capture video software: I still use SnapZPro
(barebones/products/bbedit/), but I've got my eye on
Camtasia for the Mac (this is a relatively new development)... here's
the link to its free trial: techsmith/camtasiamac
Best FTP program: No question about it: Fetch... download a trial here:
fetchsoftworks
Best way to do screen capture: Keep it real. Don't fret about mistakes.
Keep an outline of talking points pasted to your glistening new iMac
display. Record your practice... often times it comes out great (and
authentic sounding). Avoid eating or drinking bubbly stuff 2 hours
before recording (to avoid burps).
These best Mac apps are going to make you more productive --
guaranteed.
Marketing Strategy Tips - Breakthrough strategies to find buyers
On August 18th, 2010 by RyanHealy | No Comments | Posted in Business
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What if I told you there were simple marketing strategy tips you could
use to:
* Stop prospects from price shopping
* Convert more prospects to customers
* Pre-empt your competition
You'd want to know about it right?
It gets even better. Because you don't have to be a great writer... or
even a great marketer... to put this strategy to work in your business.
Just so you know how powerful this particular strategy is, let me tell
you a story...
Before I became a freelance copywriter, I was the sole copywriter and
online marketer for a well-known home schooling company.
I'd been mulling over how to use this strategy in the business. One
morning, it clicked.
I spent 4 hours writing 8 brief emails. I plugged them into our email
system, posted the opt-in form on the web site, and waited to see what
would happen.
The results?
Nearly 20,000 subscribers the first year and $115,168.09 in revenue.
The email series continued to produce revenue the second year, the
third year, and on and on. All from less than a day's work. Pretty
amazing, huh?
The strategy I used is called:
"Setting the Buying Criteria"
A clearer way to say it is: setting the criteria by which your
prospects make a buying decision.
In a nutshell, here is how it works. In your marketing material
(emails, brochures, web sites, sales letters, etc.), you want to define
what makes a good buying decision. And in your defining, you want to
make sure that your company, product, or service is the only one that
fits the definition.
This is setting the buying criteria.
When you set the criteria, you always want to do it in such a way that
it excludes your competitors. They should not be able to qualify based
on the criteria you've set.
This is why the criteria you use should always be exclusive to a
greater or lesser degree.
Let me give you a quick example...
Assume for a moment you're a car manufacturer who specializes in sports
cars. One of your criteria might read like this:
"Whatever sports car you choose, make sure it has at least 250
horsepower. Any less and you'll be sacrificing speed, acceleration, and
performance, all of which are critical to the pleasure you'll get from
your new sports car."
You'll notice I set the criterion (250 horsepower) high enough that it
eliminated some cars, but not so high that it eliminated all cars. No
matter. The important thing is, I've narrowed the field.
As we move on, we layer additional buying criteria:
"Once you've found a sports car that has at least 250 horsepower,
you'll also want to make sure it has a 6-speed manual transmission. At
least half the pleasure of a sports car is being in total control. An
automatic transmission just won't cut it.
"Rear-wheel drive is a must for a true sports car. It gives you the
best cornering power possible, without feeling like you're going to run
off the road (as you might feel with a front-wheel drive vehicle).
"Also look for fully independent suspension, so you get the best road
feel. Each wheel will move on its own, independent from the other
wheels, giving you maximum traction and performance.
"Lastly, be picky about the kind of engine your sports car is equipped
with. The best sports car engine is a boxer engine. It's perfectly
balanced and produces no vibration. You can set a quarter directly on
the engine while it is running and it will not fall off. Plus, boxer
engines sit low to the ground and provide a lower center of gravity.
Boxer engines can be found in flat-4, flat-6, and flat-12
configurations."
By shrewdly selecting these and possibly one or two additional
criteria, I can make my sports car the only logical choice in a crowded
market.
It's the same with your product. If you shrewdly define the criteria
for buying, you'll create a scenario where your product is the only one
that can possibly qualify. All competitive products will fall short.
Why Setting the Buying Criteria Works
Setting the buying criteria works for 3 powerful reasons:
1. You're seen as someone who can be trusted.
By telling your prospects what they should look for when they make a
purchase-or conversely, telling them what to watch out for-you become a
trusted advisor.
Your prospects believe you have their best interests at heart (and you
do), so they are more likely to buy your product instead of the
competition's.
2. You're letting your prospects come to their own conclusions.
When you set the buying criteria, you're not saying, "Buy my product
because it's got X, Y, and Z."
Instead, you're indirectly guiding your prospects to the conclusion you
want them to reach. You're saying, "When you make a purchase of this
kind, make sure you get one with these things..."
Your prospects run down the checklist you've created and decide-on
their own-that your product is the best choice.
3. You're doing something different.
If you examine your competition, you will be lucky if you find even one
business taking advantage of this strategy. That makes it easy for you
to stand out.
When your prospects see that you're looking out for them... and none of
your competitors are... then it becomes exceptionally easy for you to
turn them into customers. Prospects will be drawn to you, and will
gladly give you their business.
More Examples To Illustrate Buying Criteria
I don't know what your product is, so I'm going to use a few more
examples to illustrate this process. So let's assume you're selling a
high-end ski jacket.
Your criteria might look like this: zippered pockets, hood, removable
liner, snow skirt, goggle pouch, season pass window, and a new
proprietary waterproof/breathable fabric.
As you look at your competition, you find that nearly every single ski
jacket on the market has "zippered pockets," and yet this is a feature
that many skiers are looking for. "Zippered pockets" alone will not set
you apart, so you go further.
Now you add the "hood" to your buying criteria. There are fewer ski
jackets with both zippered pockets and a hood, but there are still
many.
As you layer each additional feature of your high-end ski jacket, you
notice there are fewer and fewer jackets that meet all the criteria
you've defined.
By the time you add your proprietary waterproof/breathable fabric to
the mix, there is only one ski jacket still in the running. It just so
happens that it's the one you sell.
Is this starting to make sense?
If you run an accounting practice, your criteria may be: monthly
statements (including P&L, trial balance, assets & liabilities,
itemized expense reports, etc.), quarterly tax filing, daily backups to
prevent lost data, and free tax planning twice a year.
If you sell a cleaning product, your criteria may be: kills bacteria in
under 30 seconds, uses all-natural environmentally friendly
ingredients, makes everything smell fresh, is packaged in an
easy-to-use ergonomic container, and comes with a 90-day full
money-back guarantee.
You may need more criteria; you may need less. Only you will know for
your particular niche.
How to Define Your Buying Criteria
To begin defining your buying criteria, list all of the features of
your product or service. Do it quickly without thinking too much.
Simply write down all the different features that come to mind.
After you've captured all the features you can think of, review your
list. Circle some of the core features that are always expected with a
product or service like yours. Also circle the features that are the
most unique.
Now you have the raw material you need to create a marketing piece that
sets the buying criteria. The next step is in how you position these
features-how you present them to your market.
This is a very important step. Position your criteria the wrong way and
people will ignore you. Position your criteria the right way and new
customers will flock to you.
How to Position Your Criteria
When you set the buying criteria, there are a number of ways to
position them. How you position them is important, and one may work
better than another for your business.
The email series I wrote for the home schooling company was positioned
like this: "The 7 Essentials That Will Inspire Your Children to Learn."
Many people (nearly 20,000 of them in the first year) subscribed purely
out of curiosity. They wanted to know what the "7 Essentials" were.
With another client, I used a similar approach and wound up with "The 7
Essentials of Any Ecommerce System." If you're in the market for an
ecommerce system, you'll want to find out what the "7 Essentials" are.
After you're done reading, my client's system will be your only choice.
With my copywriting services, I position the criteria inside the sales
letter. As you scroll down the site, you'll see a subhead that says,
"The One Thing Your Copywriter Must Have."
In this case, the one thing is so rare, I don't feel the need to have a
laundry list of criteria. Just the one is sufficient.
Another way to position your criteria is as a warning: "Don't Even
Think About Buying _______ Until You Read This..." or "How to Buy a
______ Without Losing Your Shirt."
A warning is a more direct approach because it often acknowledges the
prospects' desire to purchase a particular item, but the approach can
still work very well.
Joe Polish is famous in part for his method of setting the buying
criteria in Consumer Awareness Guides. These little guides educate
consumers about what they should look out for when they hire a carpet
cleaner and other service professionals.
The possibilities for positioning your criteria are virtually
limitless. Once you fully understand this strategy, you will begin to
think of many ways to position your criteria.
But remember this: the most effective way to position your criteria
will always be from an angle that educates and protects the consumer.
You cannot say, "5 Reasons To Buy My Product."
Yawn.
Your prospect doesn't care about you or your product. At least not yet.
That's why you need to speak to your prospects with care and concern,
as a trusted advisor to a dear friend. This is how you reach them. So
make sure that you position your criteria with this in mind.
Make Sure You Give a Reason Why
Before I turn you loose, I believe it's important for you to understand
one more thing... that is, the importance of giving your prospects a
reason why.
When you list out your criteria and position them in way that appeals
to your prospects, you still need to make sure-with each and every
criterion-that you are giving your prospects a believable reason why
it's so important.
In my sports car illustration, I listed a reason why each criterion was
important for the consumer to consider when choosing a sports car. I
explained how the fully independent suspension was necessary for
"maximum traction and performance." I mentioned that a 6-speed manual
transmission was important because it gives you "total control."
If I had not given any reasons why these criteria are important for the
consumer to consider, my case would have been very weak. The same holds
true in real life. You must give your prospects a strong reason why.
Review your criteria. If you list a criterion for which there is no
good reason why you've mentioned it, then it shouldn't be included. Get
rid of it or find another criterion to replace it with.
Evaluate Your Marketing
As you evaluate your marketing, ask yourself this question: Am I
setting the criteria by which my prospects make a buying decision?
If you are not, it is time for you to seriously consider how you might
use this strategy in your business. It takes very little time to do and
it is highly effective.
Once you implement it, you will stop prospects from price shopping,
convert more prospects to customers, and-best of all-pre-empt your
competition so you become the one and only logical choice, even if
you're competing in a crowded market.
Ryan Healy is an accomplished direct response copywriter and marketing
strategist. You can learn more about his work at
RyanHealy
Pingback Trackback - Steal visitors from blogs with this pingback
On July 9th, 2010 by Guest Blogger | No Comments | Posted in Business,
Corporate Blogging
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Pingback trackback is a system used to associate posts on different
blogs and, in a greater sense, it allows blogs to "share" readers.
Here's an example of how a pingback linkback works: If you have just
posted an article discussing Admiral Byrd's second Antarctic expedition
and then happen to run across a similar or related post on another
blog, you could use the trackback mechanism to notify the other poster
of the existence of your post. When your trackback notification (which
is the permalink to your post and, possibly, some basic information
about your blog) appears on the post in the other blog that blog's
readers will also be notified that you have something to say on the
subject and they may pay you a visit.
Everyone can have it but not everyone does! Some blogs have this
Trackback capability built in and others do not. But the good news is
that Haloscan, a very popular comment tracking program, now offers a
trackback feature for those who don't have it and the better news is
its FREE! If you are interested you can go to sign up. Note that
signing up for Trackback (if you don't already have it) gives YOU
trackback capabilities, but you will still not be able to Trackback to
a post on a blog that does not have Trackback.
Trackbacks vs. comments
Normally you will see a post you have something to say about and
comment on it. Using a Trackback when you don't have an honestly
related post -- one that adds something relevant or clarifies the
subject post -- is not an accepted practice. If you become known as a
"trackback spammer" by sending unrelated trackbacks you may be banned
from the offended blogs.
How it works: Trackback send a "ping" (an electronic notification)
from your blog to another blog to notify them of your post. This ping
also notifies their Trackback program to list your post. Some bloggers
moderate their trackbacks, i.e., they manually review each trackback
notification and verify that it is indeed a related post -- this
prevents spammers from relating their junk posts to real blogs. If the
blogger reviews your post and finds it relevant he or she can permit
the trackback and your post will then be listed as a trackback on the
other blog.
The first step in creating a trackback is getting the "Trackback URL"
from the post where you want to send your Trackback notification. If
the post does not have a Trackback URL, they either don't have a
Trackback capability or they have it turned off.
Next, copy that URL into the appropriate place on your blog's post.
This will usually be identified by some reference to "Trackback URLs"
or "Trackback pings."
Next, republish your blog -- your trackback software will automatically
send the Trackback ping to the target blog's post.
That's all here is to it, your trackback, featuring a permalink to your
post, will be sent to the target post and, after being approved (if the
blogger is moderating trackbacks) your Trackback will be listed.
Other functions: On some systems it is possible to send simultaneous
Trackbacks to more than one target posts. Another capability of
Trackback allows you to send a trackback ping to yourself, linking a
post on another blog -- this lets your readers know that the other post
is out there and can be considered a "recommended reading" type
function.
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Internet advertising - How to profit with Facebook ads
On June 28th, 2010 by Guest Blogger | No Comments | Posted in Internet
Marketing Success, Social Media, Uncategorized
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I stumbled upon a nifty post by Justin Goff describing a
start-to-finish example of a profitable Facebook internet advertising
campaign.
This campaign took him a week or so to become profitable, but he's now
got it tweaked and you could actually just copy this and start making
money as an affiliate.
Here's the nuts and bolts of it...
The Product: The 31 Day Fat Loss Cure (this is his own product on
Clickbank, affiliate info is here if you're interested)
Landing Page: Justin linked directly to his sales video which is
at 31DayFatLossCure/abs (if you've never seen a video like this,
the add to cart button pops up at the end of the video so they can
order...its pretty cool).
Next, he started making making some Facebook ads...
Facebook ads
When he does this, he usually makes up to 30 different ads (mostly
testing the pictures in the ads).
Justin found that a great picture gives you the biggest change in click
thru rates (CTR). So out of the 30 or so ads he tested, these were the
top 3 converting ads.
Just by improving your CTR you can get a much better Cost Per Click
(CPC) and your profits are going to go through the roof. If you have a
few extra bucks to spend, Justin highly recommendd picking up the FB
Ads Manager. This thing literally saves him 20-25 hours each week.
Justin simply uploads all of the ads, targets the market he wants and
let's it run while he's sleeping.
And by the way here's a big tip that he got from Jeremy Schoemaker (aka
Shoemoney):
Set up your campaign so that in Clickbank each ad has a different sub
ID on the end (much easier to do than it sounds). This way you can
track the EXACT ads that are sending you the sales.
Facebook ClickBank
Of the ads pictured at the top of this post, Justin actually found that
the middle ad generated the most sales (even though it didn't have the
best CTR).
Once you have some ads ready, you MUST narrow down and calculate your
target market...
Narrowing Your Market For Maximum Money Making
If you've ever done any campaigns for fitness/fat loss products, you
know that the best market for these products is in the 35-65 year old
age group.
Justin targeted each of these ads specifically to women in the 35-55
year old range on Facebook. He didn't target any specific keywords with
these ads, just women in general. Here are the exact settings Justin
used:
* Female, 35-55
* United States
* CPC (bidding around .30 per click)
That's a pretty broad market, but it was still profitable. Since then
he's gotten more into niching down by smaller groups of years and also
by time zones in the U.S.
Justin thinks there's also a lot of money to be made targeting
keywords. For example, you could target people who like "The Biggest
Loser" which is over 1 million people on Facebook -- he hasn't tried
this yet, but he's confident it would convert pretty well.
The Profits
Overall on this campaign, Justin invested a total of $493.76 and
brought in $621.19 in revenue. So the overall profit for the campaign
was $127.43. Now you might not think that's much money, but here's how
he's going to scale it out...
... During this test campaign, Justin was capping his ad spend each day
to $50. Now since this campaign is profitable, all he needs to do is
increase his ad spend to $300 or so dollars per day, and within a few
days this will easily turn into a $100 profit each and everyday. That's
an average of $36,500+ per year.
Not to mention, Justin hasn't even started targeting this campaign to
men.
Now a question most people usually have is "what's better, CPC or CPM?"
CPC vs. CPM
This campaign was all run on CPC, but he's been playing around with CPM
lately.
Here's the deal though...
... Facebook recently changed its algorithm, and they are trying to
push direct response marketers over to CPC. In simple speak, the days
of dirt cheap CPM clicks are pretty much over.
But that's ok, because even a campaign like this you could still easily
make $20k-$30k a year as an affiliate just by direct linking.
On a campaign like this your goal should be to get as many people to
the landing page as possible - for as cheap as possible. If you can
find cheap .10 cent clicks this Facebook campaign would be an absolute
gold mine.
Now that leads to the next big tip, which is improving your click
through rate!
How To Increase Your CTR on Facebook Ads
One of the keys to making a bunch of money on Facebook is to keep your
CTR high.
Now the big problem with this (unlike with Adwords) is that the same
people are seeing your ad everyday they login to Facebook. So after
about 7-10 days your ad is going to lose its good CTR, and you're going
to need a new ad.
If you have a picture that's converting well, you can do something
simple like adding a colored border or circle around the image.
If that doesn't work it's time to test 20-30 new pictures, and then you
can simply bring your old one back in a few weeks.
Justin Goff is the owner of The 31 Day Fat Loss Cure.
Marketing Email - Unique ways to create the best email promo
On June 16th, 2010 by markus | No Comments | Posted in Email Marketing
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The neurophysiological dynamics of understanding each email message are
very complex. From that complexity, three basic phases float to the top
that you will want to become familiar with.
I like to label these:
(1) the association phase,
(2) the connection phase, and
(3) the reaction phase.
Let us look at each of these, and how the writer and reader can assume
a more active role.
The Association Phase
In the Association Phase, the sender's words are read and converted to
an image in the reader's mind, optimally the same image the writer held
in his mind. Sometimes, the writer's words lack enough information and
the recipient cannot grasp the image. The word count has nothing to
do with the creation of an image. I have read long emails that dance
around any possibility of creating an image even if the recipient could
read between the lines.
The first question I ask myself when receiving an email is: "Is what
they are saying giving me enough information so I can form a clear
image?" If not, I ask, "Am I in an open space at the moment to
translate this image?" Sometimes, when pressed for time or there's too
many thoughts swirling in my head, the space isn't available. If not in
the right space, I move the email to a "to be read later"
subfolder, and schedule a follow-up time to reread.
Later, after returning, and in a good space to reread, and the image is
still not appearing, I send a reply email to the sender asking for
clarity. My language usually goes something like this: "Thank you for
your email. I have read it several times and can't seem to form a clear
image of what you are asking. Could you please ask again in a different
way so that I can give it my full attention and respect it deserves?"
If the email covers several subjects that were confusingly intermixed,
I will also include some additional language like this: "When I write
emails with various topics, I find it beneficial to create separate
topic titles that focus on what comes next. Could you possible do this
to add to the clarity?"
It is the sender's responsibility to convert their image into words.
The right words that the reader can transform back into the same image
given. Don't take on the writer's responsibility, or make assumptions,
it only leads to miscommunication. If you do, the image they form of
you will be off kilter and negative.
The Connection Phase
When writing your response, you will want to make sure the reader
receives a clear image of what you are sending as well.
This means that your words need to match the return image you want to
convey. If the topic is about apples, you do not want to add an orange
in the middle of the apple image. Match apples to apples first because
that was responding to the original image.
If you need to add an orange for topic support, place the information
after the apple discussion in order not to distort the original image.
This lets the receiver digest the apple and then tells them that
another image is about to come. Their mind will prepare the space for
the new image.
When offering the orange, tell them the purpose of the orange and why
you are adding the image. This way the reader knows to open a new file.
Another question I like to ask myself, after writing and before
sending, one you might like to use, "Will the reader be able to file
the image I'm sending in the same folder they began with?"
Our brains file information just as if we were dropping files in a
filing cabinet manner.
Instead of just telling the reader, show the reader the image, and what
folder to tuck their image in. The reader is expecting this answer. If
they don't receive it, they wonder what to do with the image, it
doesn't match any file in their cabinet. This splits their focus, slows
down their connection, or can even halt the connection in toto.
I am sure you have your own favorite topic transition phrases; here are
seven of my own. When you give these transition phrases a line of their
own, the receiver's brain acts quickly to note an orange is coming.
1. Let me guess what you might be thinking.
2. As odd (unusual) as it may seem...
3. I am not at all surprised.
4. There's a story that goes with this, and I will get to this in the
next paragraph.
5. Let me see if I can make this a little easier.
6. Its hard to believe, but...
7. In other words,...
The Reaction Phase
Writing an email response is not the same as speaking to that person.
You don't have the immediate feedback from their body language, their
silence, or huh when it isn't clear. Connecting via email with its time
lapse also causes difficulty. You experience the same thing when you
call, leaving a voice mail, and the party returns your call days later.
If you don't state in the voice mail what you are calling about, or the
person doesn't restate the purpose when they call back, your mind
takes moments looking for the appropriate filing cabinet and
file. Sometimes I receive a response back several weeks later and the
original email I wrote isn't included. Then I must stop think or even
hunt for the original email. A very time consuming process.
I find it best to begin a returning response with a "this is where we
left off" paragraph. Don't assume the reader still holds the previous
image in their mind. They don't. Many images came and went during that
space and the previous email sits in their in box, file folder, or
cabinet or worse dismissed due to lack of connection, in order to
continue their processes.
It is important to reread the email before hitting send. Not just for
grammar or spelling but to see that you convey the right image. It is
the time to ask, "Did I convey the appropriate image with a file folder
connection?" If yes, hit send.
Catherine Franz, a eight-year Certified Professional Coach, Graduate of
Coach University, Mastery University, editor of three ezines,
columnist, author of thousands of articles website:
abundancecenter blog: abundance.blogs
Cross Selling Techniques - How to get buyers to buy more
On June 12th, 2010 by Guest Blogger | 1 Comment | Posted in Business,
Marketing and Advertising
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We guarantee that if you apply the strategy we are about to talk about
to your website you will see an immediate 20% to 30% increase in your
sales. The best part is that:
o It won't cost you anything, and
o It will take you less than a couple hours to set up.
This magic strategy is called cross selling. The bottom line is that if
someone trusts you enough and likes your product or service enough to
buy from you once, then they are comfortable enough to buy from you
over and over again.
The main obstacle you need to overcome when you are trying to convince
someone to buy from you is gaining their trust. That's why upsell
products are so critical. We have learned through testing and
experience that if you present a customer with a second offer while
they are placing their first order, at least 20% of them will buy the
second product as well.
This upsell can be as simple as asking a customer to check a box in
order to claim their product and automatically receive the second
product (and you will automatically receive the extra profits). What's
great about this technique is that everything happens automatically for
your customer. Basically, it's like you're asking, "Do you want fries
with that?" For example, if you sell printers, then your cross sell
offer could be, "Do you want ink cartridges with that?"
It's really quite easy-all you need to do is offer a second product
that fits naturally with the initial product. You can also offer more
of the same product at a discounted price.
Perhaps one of the best places to locate your "add fries" offer is on
your order form. Your customer has just purchased something from you,
they have their credit card out still, and you've already earned their
trust and convinced them to make the buying decision. That means now is
the best time to make your second offer. For this reason, it's very
effective to add your second offer directly onto your order page so
that your customer will be presented with it while they are filling out
your order form.
Your average cross sell rate if you use this strategy will usually be
between 20% and 30%, although we have seen rates as high as 40% or 50%.
The key to making your cross sell offer successful is to make sure the
second product you are offering is closely related to the original
product that your customer purchased. You should also offer it at an
appropriate price.
In our experience, the best price point for an upsell product is about
30% of the price of the original product. For example, if you sold
someone a $45 winter coat, then they would probably be willing to buy a
$15 winter scarf.
You can include text that says something like, "Check this box to add
[second product] to your purchase at a special discount of 25%." Then
write a few paragraphs to describe how the second product compliments
the original product and why your customer will benefit from getting
both. Don't forget to state the price of the cross sell product, and
mention your guarantee again too (to remove the risk of buying).
You can increase your sales by another 10% if you add complimentary
product offers to your thank-you-for-your-purchase page. This is a very
simple upsell strategy that too many businesses overlook. When you
consider that customers are most resistant to purchasing right before
they decide to buy, and are more inclined to buy after they've finally
decided to make that initial purchase, it seems hard to believe that
every business doesn't take advantage of their thank-you pages to cross
sell. The hard part is done, you've convinced your customer to buy, now
all you have to do is present them with another, complimentary offer!
Joomla SEO - How to get first in Google with Joomla
On June 11th, 2010 by Guest Blogger | No Comments | Posted in Business,
Internet Marketing Success, Website Search Engine Optimization
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Joomla is not search engine friendly by default. You need to put some
work into improving this. The main thing that you notice when you start
your SEO work on Joomla website is the URL or each page. The page URLs
produced by Joomla are not search engine friendly. They have always
query parameters, which doesn't give much information for search
engines to properly index and rank those pages. When you do on-page
search engine optimization, one of things you should pay a lot more
attention is the URL of the page you want to optimize. It has to be
informative and meaningful, well populated with keywords and preferably
with ".html" extension.
Use Search engine friendly URL
To make your Joomla website's URL search engine friendly, you have a
lot of options. The first one is to use the default Joomla's SEF
plugin. By default this plugin is not activated, so you have to go to
your global configuration page and activate that.
You can also use third party free or paid components that do the same
thing with additional features. One of my favorite is sh404SEF.
Craft catch Page titles for all pages in your website
Most of the time, I see on Joomla websites with default title that say
"Home". This is the title of the home page. Mostly beginners don't see
that and the way you change that title also a little bit obscure at
first. As you know, page title is one of the main on-site criteria
considered by search engines when ranking web pages. So you should give
your pages meaningful title with your main keyword included in it. To
change this title, do the following:
a. Go to Menu Manager and click your main menu.
b. From the list of menu items, open the one that says "home"
c. Now on the right hand side of the screen there are a number of
parameters you can change. Open "Parameters (System)" and change the
field that say Page title to your desired homepage title and save.
Setup Meta data for every page in your website
Meta data may not have as much value in the eyes of search engines as
used to have few years back but still you should do proper optimization
work on them. When optimizing Meta data of a webpage. You should focus
more on the description rather than keywords. You write good
descriptions about your page, preferably 160 characters long. This
description is the one you see on search engine result page under your
title. So it has a lot of value to help your link in the search engine
result page stand out. Of course if search engines cannot find relevant
description in your Meta tag, they will try to extract some text from
your article body on the page and use that as description on the search
engine result page. However, you have the chance to decide what to put
instead, so use this advantage to attract more visitor from search
engines.
The major problem I see on lots of Joomla powered website is that they
use one set of Meta description and keyword for all pages on the
website. This is wrong! You should set up individual sets of
description and keywords for every page on your website. You can still
use the global configuration to set Meta data for the whole website,
but you should add Meta data for every article you add from you're your
article manager page.
To add Meta data for an article you just wrote, look at the right
section of Article [edit] page to find fields for entering Meta data.
Take advantage of 404 error page pages
Most often you see a Joomla website with the default 404 error page
with small information about the error and a link to home page. You
should setup a 404 page, either using some sort of plugin or setup one
manually. Include valuable resource on this page to direct the user
somewhere back to your website. Or include search form that can be used
by the user to get back on track. Or use some of the phrases from users
query on the previous page and produce a search result page yourself.
The point here is to avoid users from being frustrated by the mean
error page.
Insert H1 Tags In Joomla
It's a good idea to make use of H1 tag as your article title decorator.
It has some significance to wards convincing search engines that the
page is actually about the keyword you have been mentioning starting
from the page title. I know pages that do well without H1 tag, but who
cares if you can get a little help on your SEO for little or no work.
Go ahead and us H1 tags for your your articles' Title.
Demissew has been working on the internet as a freelance web developer
for nearly two years now. Not only has this author specialized in web
development and SEO but also different technology products. You can
also check out his latest website on Showerhead Filter and Anti Gravity
Chair technologies.
List Building - Fast ways to hook new buyers to your website
On June 10th, 2010 by Guest Blogger | 1 Comment | Posted in Business,
Email Marketing
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Are you thinking about list building... in particular, how to have
successful list building campaigns with thousands of active subscribers
who will take action on your emails, and also one that will generate
you massive amounts of income on demand? If so, the list building tips
below are sure to help you out.
While the steps involved in email list building - namely creating an
opt-in page, signing up for an autoresponder service, and following up
with your subscribers, may seem easy tasks, but, in order to have
successful list building campaigns, you need to do them right -
Starting from how you create your opt-in page.
In the next few sections, I'm going to share with you 3 list building
tips that will allow you to have successful list building campaigns
just like any other Internet Marketing gurus.
Give Them Enough Reason To Sign Up
I'm sure most of your visitors, prior to visiting your website (where
you have your opt-in page is) are already subscribers of other
marketers' mailing lists, and their emails are flooded with messages
from these marketers every single day.
Unless you give them enough reason why they should sign up for your
list, they will not do so.
Therefore, what you should do is to offer them something that is of
high value in exchange for their first name and email address. It
should be something that they can receive immediately after they have
sign up - such as a short report, audio/video course, email tutorial
series, etc.
To increase your opt-in page's opt-in rate, what you can do is to offer
something that contain solutions to nail-biting problems that your
visitors may have (you can find out pressing problems that your niche
market have by conducting some simple research through forums).
What you also need to do is that, in your opt-in page, you will want to
highlight that upon signing up, they will be able to get instant
solutions to nail-biting problems that they have (and you will need
list down the problems.
By doing so, you will be able to grab your visitors by the eyeballs and
they'll be more inclined to enter their first name and email address as
they want solutions to these nail-biting problems.
Choosing A Reliable Autoresponder Service
Your autoresponder is the heart of your all list building campaigns.
Therefore, you must choose one that is not only reliable, but also one
that has excellent customer service, where you can get help from
instantly whenever you bump into any problems.
The reason is because you want your email messages to be able to reach
all your subscribers. Imagine if you are using an unreliable
autoresponder service, and whenever you send out promotional emails, it
only gets sent out to 50% of your list subscribers. You'll tend to lose
out on lots of income as a result, and it's not even your fault!
Therefore, I would strongly recommend that you sign up for a reliable
autoresponder service. There are 3 autoresponder services that I would
highly recommend, and they are ImnicaMail, Aweber and GetResponse.
Structuring Your Email Content
You should structure your email content according - such that it is
neither 100% promotional-based nor 100% free information.
The reason is because if your email content is 100% promotional-based,
you will start to see your subscribers gradually unsubscribing from
your list as most people hate to being sold to.
On the flip side, if your email content is 100% free information, then
it is obvious that you will not be able to generate any profits from it
your list building campaigns.
What I would recommend is to have a mix of free information and
promotional-based content - In that you can send out 4 emails that
contains free information for your subscribers, and 2 emails that
contain information where you review a product/service.
So, there you have it - The above are 3 list building tips that, if you
follow them, will help you build successful list campaigns.
Jun Yuan Lim is a full-time Internet Marketer who is dedicated in
helping newbies generate their first dollar on the Internet. Visit his
website at junyuanlim to discover proven strategies on
how you can generate a massive income on the Internet. Jun Yuan has
also created a website to provide top-quality Internet Marketing guides
at hugely affordable prices. To find out more, visit
internetprofitmachines now.
Internet Advertising Strategies - Find new customers fast
On June 9th, 2010 by Guest Blogger | No Comments | Posted in Business,
Internet Marketing Success
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Advertising is considered as the most important tool for uplifting any
business. It helps in alerting customers of your existence and to
update customers or new products and services. These day's companies
have started using internet advertising strategies in order to promote
their product. But usually companies that use web advertising
strategies generally have more hype than actual stuff.
Internet advertising techniques exploits search engines to lookout for
the right customer who is searching for the right product. But in this
online marketing concept, the advertisement seen or not seen will truly
depend on the keyword that you choose. Keywords will actually reach out
your advertisement to potential customers. Hence, it is important to
choose the right words and phrases for internet advertising. However,
there are certain things to be taken into consideration while using
internet advertising concept. They are as follows:
Be right and concise:
The thought that you want to pass on to your customers through your
advertisement should be correct and to the point. It should be simple
and not too lengthy.
Have a target based audience:
Your advertisement should be for a particular group, such as young
people women or people who are internet savvy. Find out what they like
and also be familiar with their thought process. Once you know their
mind set, you can then set an advertising campaign accordingly.
However, see that you try to search different types of groups, one at a
time.
Have a particular image representing your company:
Create a logo, mascot or write a slogan for your company. The whole
idea is to create a brand name for your company so that people can
remember your company through an image.
Be aware of your competition:
Know about everyone who is running a similar business like yours. You
can undercut your competitors by lowering down your prices in your
advertisements. You can also venture into those markets where your
competitors have missed out. This is a good opportunity for putting
your advertisement right in front of the visitors.
Do your own research:
Your advertising plans should be based upon research. You will
successfully be able to offer special deals and limited time offers to
customers, if your advertising decisions are based upon research.
Through your research, you will be able to identify and target your
best audiences. It is always important to ensure that the message that
you send across, though your advertisement, should sound meaningful to
your audience and not yourself alone.
Hire professional to advertise for you:
If you are not able to create the advertisement by yourself, then in
that case you need to hire a professional who will take care of your
advertising. You will lose time and money if you try to create the
advertisement on your own, without having the proper advertising
skills. Thus, it is advisable to allow the professionals to research
the present market and thereby come out with an appropriate and
effective advertising plan.
Most companies, especially the small budget companies are looking out
for low cost ways to promote their business. Internet advertising can
be considered as the best way due to its low operating cost. However,
you need to plan out your advertising strategy in order to have a great
output with regard to any business.
Alex Wu operates a free internet advertising website that lets people
advertise, build groups, and connect. He hopes to create an active
environment for businesses to place their jobs.
List Building - Fast tips to attract new buyers to your site
On June 8th, 2010 by Guest Blogger | No Comments | Posted in Business,
Email Marketing, Internet Marketing Success
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I've been surfing around the web lately and I've just noticed how many
people are trying to look for real and effective list building tips.
The sad thing is that if you Google such key phrase, all you'll end up
with are a couple of sites that uses these keywords in their domain
name, despite the fact that they're not offering any free tips as most
people who searched the term was expecting.
Of course, that could be disappointing, but if that happens to you, you
should fret not. There are tons of different sites that can give you
free information on the topic and you might be surprised how helpful
these tips can be. One example, of course, is this blog.
As most regular readers will know, the general idea of this blog is to
help people in their marketing ventures. Most regular visitors would
also know how much I encourage people to get to email marketing, reason
why I am offering free list building tips every so often. So, if you
got here after searching for such tips online, well, you're in luck, as
I have a good number of tips ready to dish out today!
But first, it must be established that list building is no easy feat.
You will need to exert some effort to make it really happen, so don't
expect that all you need to do is sign up for a couple of things and
then you'll start receiving checks in no time. You will need to do a
couple of things, like the following, so pay close attention.
Free list building tips:
1. Research! A lot of free information is available online, so make
sure you get hold of them. You might need to do some digging, though,
as most of these posts are already buried somewhere especially with SEO
only targeting potential buyers.
2. Be organized. Set goals, arrange things in proper order, and make a
to-do list. This will help a lot in your quest to building a list for
your business.
3. Read. Some people tend to just click, click, and click. Well, this
shouldn't be your case, because by not reading carefully, you might
miss vital information that might be useful in your venture.
4. Interact. The very reason you have a list is so that you can better
connect to your readers, clients, and followers. So, make sure to
actually reach out and talk to the people you send mail to.
5. Follow instructions. The sad part about some people is that they
think they can modify a thing or two about certain techniques in
internet marketing. Well, of course, you can, but not when you're still
starting out and still learning. So, to avoid any mishaps, follow
directions and instructions, especially when it comes to list building
tips.
Learn how to make money online by turning 5 Hours a Week into £5,000 a
month in extra income Get the Free Info SimonStepsys
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